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P&G brand signs Leo Messi to reach Hispanic men in US.
November 8, 2012
By: TOM BRANNA
Editor
Head & Shoulders has signed Lionel (Leo) Messi, a beloved Argentinean soccer player, is appearing in a series of ads designed specifically to reach US Hispanic males. Messi’s charisma, talent and confidence on the field where a natural fit for Head & Shoulders as the brand continues to connect with fans via their passion for sports and seeks to speak to the ever-growing Hispanic market, according to P&G. The soccer star and three-time FIFA world player joins a distinguished ...
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